PCSO CUTS 2011 ADVERTISING BUDGET

The Philippine Charity Sweepstakes Office (PCSO) cuts its 2011 advertising and promotions budget by 40.8% (P379.28M) from 928.3 million pesos in 2010. In support of the Aquino administration's programs and advocacies and on the initiative of PCSO Chairperson Margarita Juico, General Manager Jose Ferdinand Rojas II and members of the PCSO Board of Directors, Publicity and Public Relations Department Manager Manuel Garcia said that the P550M budget for 2011 is expected to cover not only the tri-media advertisements of the Agency but also includes anticipated advertising production expenses to be pursued by the new administration while still reinforcing that PCSO is the premier charitable institution providing charity and medical assistances to the poor and indigent Filipinos.

On top of the regular tri-media advertisements and press releases, the new advertisement plans and strategies of PCSO for 2011 shall include public information on how to apply for medical assistances, updates on number of PCSO beneficiaries and allocated amounts for charitable activities of the Agency, clarifications involving STL, Keno and other PCSO game products on the pipeline for introduction.

The 2011 PR budget is comprised of print media advertisements in the amount of P77M, radio advertisements for P198M and television advertisements in the amount of P275M as compared to last year's allocation of P118,272,000, P304,128,000 and P422,200,000 for print, radio and TV ads, respectively. Moreover, no allocation for the PR emergency fund was provided in the 2011 budget as compared to the 84.48M pesos contingency allotment in 2010. ****

Noted by:

MANUEL C. GARCIA
Manager
Publicity and Public Relations Department