Background and Policy Mandates
The Philippine Charity Sweepstakes Office (PCSO) is mandated to lead, coordinate, and supervise the observance of the National Day of Charity which seeks to promote charitable acts, foster a culture of giving and solidarity, and encourage collective action in supporting individuals and communities in need
The declaration of the 30th day of October every year as “National Day of Charity” is pursuant to Proclamation No. 598, S.2024, issued on 13th day of June 2024.
For 2026, the theme “Charity for All: Heal, Help, Hope” highlights the collaborative and active nature of charity through services, donations, volunteerism and acts of kindness. It emphasizes that everyone has a role to play in making a positive difference and promoting an inclusive culture of generosity and social solidarity.
- The three pillars of the theme reflect the impact of charity on society:
- Heal - restore dignity and provide comfort to those facing challenges;
- Help - encourage active participation and collaboration in addressing community needs; and
- Hope - inspire optimism and create opportunities for a brighter future.
Together, these pillars call on Filipinos to embrace compassion and contribute to building stronger and more caring communities.
Objectives
The National Day of Charity is observed to raise awareness and encourage individuals and organization to undertake charitable initiatives and philanthropic activities that strengthen community ties, promote well-being, and create meaningful and tangible impact.
Stakeholders are encouraged to pursue the following activities
- Celebrate acts of kindness and generosity and encourage volunteerism and active participation in charitable activities;
- Highlight the collaboration among government agencies, non-government organizations, and private sector partners to maximize the reach and impact of charitable initiatives;
- Raise awareness of charitable giving as an effective means of supporting individuals and communities in need;
- Encourage sustained acts of generosity beyond the celebration by cultivating a long-term commitment to helping others and contributing to social progress; and
- Strengthen the solidarity, social responsibility, advocacy and public support of health and social institutions for charitable causes.
Charitable Activities
- National Day of Charity Banner of Support
- Display the National Day of Charity banner.Display NDC banner prominently in front of offices, landmarks, and other designated areas. In addition, upload the digital version of the banner on your agency or organization’s official website and social media accounts. Official materials may be downloaded from the NDC Webpage found in the PCSO Website.
- Use the official designs released by PCSO.Stakeholders are encouraged to use the official advocacy profile photo, standard banner and FB frame for the NDC. Details and downloadable materials are available on the NDC webpage found in the PCSO Website.
- Use the official hashtag: #2026NationalDayofCharity and #CharityforAll:HealHelpHope to promote participation and highlight charitable activities conducted throughout the country.
Photos taken during NDC related activities shall be shared with and consolidated by PCSO for monitoring and reporting purposes.
- Red is the Color of Charity
Stakeholders are encouraged to wear red on 30 October 2026 as a symbol of love, generosity, solidarity, and support for the National Day of Charity.
Activities by Other Government Offices, Partner Agencies and Stakeholders
PCSO encourages government agencies, NGOs, sectoral groups, public and private entities, civic organizations, and various stakeholders at national, regional, and local levels to organize meaningful activities aligned with the National Day of Charity from October 1-31, 2026.
Possible activities include, among others:
- Kawanggawa Para sa Kapwa
Extend charitable assistance to disadvantaged sectors through activities such as:
- Provisions of tokens freebies, discounts, special lanes;
- Free haircut services;
- Feeding programs;
- Medical and dental missions;
- Blood donation drives;
- Distribution of food packs, hygiene kits and basic necessities;
- Outreach programs for indigent families;
- Gift-giving activities for children, senior citizens, and persons with disabilities (PWDs);
- Libreng Sakay;
- Livelihood assistance and skills training workshops; and
- Educational assistance and distribution of school supplies
These initiatives promote compassion, social responsibility, and active citizenship while addressing the immediate needs of disadvantaged individuals and families. Collective participation from the public and private sectors can strengthen social solidarity, foster a culture of giving, and contribute to the well-being and dignity of communities.
- Environmental Stewardship
Support environmental sustainability through activities such as environmental awareness campaigns, community clean-up drives, tree and mangrove-planting activities, waste reduction and recycling programs, urban gardening, coastal and river rehabilitation efforts, and other initiatives that protect and preserve the environment.
- Adopt-a-Community Initiative
Establish partnerships with identified communities in need through an Adopt-a-Community Initiative. Participating entities may collaborate with local organizations, community leaders, and residents to identify priority needs and implement coordinated charitable, outreach, and support activities that provide meaningful and sustainable assistance.
- Charity Fair and Resource Mobilization Campaign
Organize charity fairs and resource mobilization campaigns to generate financial, material, and in-kind support for beneficiaries and partner communities. Activities may include fundraising fairs, donation drives, benefit sales, auctions, exhibits, and partnership-building events that encourage employees, stakeholders, private sector partners, and the general public to support charitable causes.
- Charity Concert for a Cause
Conduct a Charity Concert for a Cause featuring employees, partner organizations, local artists, cultural groups, and volunteers. The activity may include donation drives, volunteer sign-up activities, testimonials from beneficiaries, and presentations highlighting the impact of charitable initiatives. It may also recognize outstanding volunteers, partners, and organizations that have made significant contributions to charitable causes and community development.
- Medical Missions
The conduct of medical missions serves as a tangible expression of the nation's commitment to compassion, solidarity, and social responsibility. Medical missions aim to bring essential healthcare services closer to underserved and vulnerable sectors of society, particularly those with limited access to medical consultation and basic health interventions. These highlights the shared responsibility of government, private institutions, and citizens in building healthier, more resilient, and caring communities.
PCSO-Organized Activities
PCSO shall spearhead and coordinate a month-long series of activities throughout October 2026 to promote compassion, volunteerism, and social responsibility. These activities shall showcase collective giving, strengthen partnerships, increase public awareness of PCSO's social welfare programs, and encourage meaningful community engagement.
- Social Workers’ Conference (October 14, 2026)
The conference serves as a venue to ensure that social workers of the Charity Sector and Branch Operations Sector, who are at the forefront of delivering charity assistance to beneficiaries, are equipped with policy updates needed to provide responsive, efficient, transparent, and compassionate public service.
It is a stakeholder engagement initiative that contributes to PCSO's strategic objective of improving the effectiveness and accessibility of its charity services nationwide.
- Charity Summit (October 15, 2026)
PCSO will hold a Charity Summit bringing together stakeholders to promote charitable activities, strengthen collaboration among different sectors, including government agencies, non-government organizations, and private entities.
It will provide opportunities to share best practices, strengthen multi-sectoral partnerships, and enhance the capabilities of social workers and key personnel in delivering responsive and client-centered services.
- Charity Run (3rd Week, October 2026)
PCSO will sponsor the 3rd Charity Run to promote health and wellness while advancing its mission of bringing hope and support to Filipinos in need. The activity will held at the Ayala Triangle Gardens on October 18, 2026, featuring 3k, 5k, 10k and 21k events race categories. At least five (5) representatives from different government agencies are encouraged to participate.
As part of the charitable purpose of the activity, a portion of the proceeds from the Charity Run will be donated to selected institutional partners of PCSO. The initiative will provide additional support for their programs and services. The Charity Run will also serve as a platform for government agencies, private organizations, and the public to unite in support of charitable causes.
- Community Health Outreach Activities (3rd to 4th Week, October 2026)
PCSO shall spearhead simultaneous medical missions, blood donation drives, health education activities, and information dissemination on PCSO programs in partnership with government hospitals, LGUs, and the Philippine Red Cross. These activities shall bring health services closer to underserved communities while promoting volunteerism and stakeholder collaboration.
- Distribution of Charity Items such as Relief Goods, Food Packs, etc. (3rd to 4th Week, October 2026)
Participants are encouraged to distribute charity items to identified recipients to provide basic food supplies to the poor, the sick, and the marginalized sectors. The initiative represents compassion, solidarity and gesture of empathy to the less privileged members of the community.
- Turnover of Medicines, Medical Equipment, Patient Transport Vehicles and Landing Craft Vessels (4th Week, October 2026)
The Philippine Charity Sweepstakes Office (PCSO) will turnover medicines, medical equipment, Patient Transport Vehicles (PTVs), and Landing Craft Vessels (LCVs) to qualified local government units, government hospitals, healthcare institutions, and other eligible beneficiaries nationwide.
The turnover activities underscore PCSO's continuing commitment to enhancing access to quality healthcare services and strengthening the capacity of communities to respond to medical and public health needs. Through the provision of medicines and medical equipment, PCSO helps improve healthcare delivery and support the treatment of patients, particularly in underserved and geographically isolated areas. Meanwhile, the distribution of PTVs facilitates the safe and timely transport of patients requiring medical attention, while LCVs expand the reach of essential health and social services to island and coastal communities.